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​What organisers should be doing in August

11 Aug 2016

It’s a quiet time of year in most offices and often a frustrating one, too. With lots of people off on their summer holidays emails remain unanswered, projects drag on and those left behind holding the fort can end up in limbo waiting for the frenetic pace of the industry to pick up again come September. But rather than see this time of year as a lull in activity, embrace the space you have and get ahead with our ideas for what you should be doing in August.

What organisers should be doing in August

It’s a quiet time of year in most offices and often a frustrating one, too. With lots of people off on their summer holidays emails remain unanswered, projects drag on and those left behind holding the fort can end up in limbo waiting for the frenetic pace of the industry to pick up again come September.

But rather than see this time of year as a lull in activity, embrace the space you have and get ahead, because you know when it all starts up again, there’ll hardly be enough time to catch your breath. Take a look at our ideas and see if any of these could give you an edge when the busy build-up to Christmas begins.

Diary

Take some time to find out about big events that could impact your plans. Huge international fixtures like the Olympics and Wimbledon are likely to already be on your radar, but what about smaller events local to yours which could impact traffic and attendance? It’s also a good idea to research other events which could cross over with your target audience. Book and film releases, anniversaries and sporting finals are also worth taking note of as they might provide inspiration for any themed events you’re hosting.

Contacts and suppliers

How up-to-date is your contacts list? Spending some time calling round suppliers is a good shout in terms of networking as well as making sure you know if anyone has moved on.

Networking events

Few of us make a point of attending networking events. It’s generally something that happens as an aside when we’re doing something else. Take some time to see if there are any networking events that would specifically benefit you.

Venue searching

Even if you’re not looking for a new venue, never say never! Take some time to take a fresh look at some of your events and see if you can find a different venue that could either save you money, or offer you and your guests something special.

Industry news

It’s hard to keep up with all the latest industry news and press, but this is a perfect time to do some reading. It’s worth circulating interesting features to colleagues and if you’re feeling particularly creative, you could even try writing your own blog.

Office admin

Spring clean your inbox, files on the server, desk, desktop and any filing cabinets. Be ruthless with disposing of anything you know you won’t need again.

Sponsorship leads

If there are any events you run during the year that you feel may benefit from sponsorship, start looking into companies who might make a good partner. This is often an area that gets overlooked when organising an event as there’s so much else to think about, but these relationships are well-worth developing.

Seek inspiration

Get stuck into some market research. Finding out what special touches other organisers of events like yours are using might give you an amazing idea that will help make your event stand out from the crowd.

Events at Arsenal

Give our Venue Team a call to discuss your up-coming events and we can discuss which of our spaces would suit you. We have rooms that accommodate from 12-600 guests which makes us confident we can find the perfect one for you. You can reach us on 0345 262 0004. 

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